U-Circle package enables Ufone subscribers to get significantly lower call rates when calling any of the notified five phone numbers of their family and friends. Due to the overwhelming response to this package plan, the call load at the customer service call centres increased significantly because the process of getting the numbers registered required assistance of a live operator.

Consequently, the Ufone management introduced the idea of having an automated service system through which subscribers can register their desired phone numbers automatically through a self-service IVR system, said Mubashir Naqvi President and CEO Ufone. Mubashir Naqvi said ZRG was awarded the project and the company was able to complete the project well before time.

The Ufone was constantly seeking to add more value to its subscribers by using newer and innovative technologies. ZRG solution has streamlined the process of U-circle number registration by utmost accuracy and faster execution through direct database update, he further added.

Naveed Khalid Butt, Chief Officer, Customer Operations at Ufone said that it also had reduced the load on our customer service representatives who were now free and available to provide assistance to callers with other inquiries and support requirements keeping in line with Ufone’s ‘Service First’ strategy.

On the occasion, a spokesperson from ZRG International said “ZRG solutions are preferred by knowledgeable IT professionals due to the open standard architecture, flexible and easier integration and quick customisation capabilities.

ZRG maintains the most experienced project team that has repeatedly delivered successful results for major telcos, banks, insurance, courier and other industries. Our dedication, commitment and hard work has made ZRG Pakistan’s most successful company with the largest market share in the advanced computer telephone integration (CTI) solutions market. Through our research and development efforts, we will continue to make things better for the business in the country.”